I’ve finally figured out why most strategies are so bad
This idea comes from a Linkedin post I did which seemed to strike a nerve, so I thought I’d expand on it here. What are the ingredients of a great strategy? Data? Insight? Creativity? Skill? Leadership? Knowledge? Clarity? For sure, all that stuff is required. But there’s one other thing which is just as crucial […]
Here’s how I know when I’ve found the right strategy
In the past few months I’ve been trying to make my writing more practical and useful. However the thing about strategy is that this approach only ever gets you so far. You can only boil things down to simple instructions up to a point… after which you have no choice but to leap into the […]
Flood your ears with this strategy podcast bonanza.
A special treat this week, with not just one but TWO new podcast strategy-fests for your listening pleasure. Take your pick of which you fancy. Or if you think your synapses can handle it… Who knows… Perhaps even listen to both. Want a brand-focused strat chat? Then listen to this one… First up we have […]
The skill behind all strategy
Let’s try something. I want to give you a feeling of what happens to your brain when you think strategically. Ready to go? Let’s begin with imagining some menial task in your day job. Writing an email. Filing an invoice. That sort of thing. Now, zoom out. Zoom out so you can see that task […]
The big misunderstanding about “brand”
Whatever most people believe about a subject, you can be sure that the exact opposite is true. It’s crazy how often this principle turns out to be accurate. I’d almost call it a law of nature. Or “Smith’s Law” perhaps. On any subject of understanding (as opposed to hard fact), people have an incredible ability […]
The magic of Schwarzenegger Goals
What is the point of a goal? Sounds weird doesn’t it. Like a non-sensical question. When we set a goal, surely the goal itself is the point, right? It’s the thing we want. The thing we’re striving for. The destination. The end. A goal – we assume – doesn’t have any greater purpose than that. […]
Are we using AI backwards?
Before we begin, a word of warning: I know very little about AI. Because of this, some of my explanations below may be a bit off-base. Certainly don’t take my word on anything technical – and if you think I’ve got something wrong, feel free to email me back explaining how ignorant I am. However, […]